The “Red Gold from Europe” Campaign will highlight the Quality, Security and Versatility of Italian and EU Canned Tomatoes at The Saudi Food Show 2026. This exciting initiative aims to showcase the outstanding quality, safety, and versatility of Italian and EU canned tomatoes, celebrating their essential role and versatility in both everyday and gourmet cooking. Visitors will have the unique opportunity to join our daily cooking sessions, demonstrating creative ways to incorporate these high-quality ingredients into a variety of delicious dishes. “The preserved tomatoes market in Saudi Arabia is expected to experience continual growth in both volume and value, driven by increasing consumer demand, urbanization, and a growing food service industry,” said Giovanni De Angelis, ANICAV’s General Director.